Speaking on the anthem, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, “As a culture curator, Pepsi has connected with consumers time and again with music & dance and has worked with the most iconic superstars to curated powerful pieces of culture across the world. Jacqueline Fernandez and Badshah grooved to this new masterpiece that is definitely going to be an earworm. The anthem was launched today at a star-studded event in Mumbai this morning. Pepsi has partnered with One Digital Entertainment and Universal Music Group for brands for bringing this campaign to life. The anthem is set in the context of a typical youngster’s life that has a lot of fun and irreverence.
Taking Pepsi®’s proposition of ‘More Fizz, More Refreshing’* a notch higher, the peppy new anthem encourages youngsters to own their individuality, quirkiness and wear their hearts on their sleeves. An extension of the Har Ghoont Mein Swag campaign, the anthem features two of the biggest youth icons of India – Badshah and Jacqueline Fernandez who are ready to take India by storm with their musical hattrick. Bringing this philosophy to life, Pepsi® today, has launched its all-new summer anthem which is ready to add more fizz to your next party. SWAG has become the cultural zeitgeist that perfectly echoes the beliefs of the youth and celebrates the unwavering spirit of the new generation.
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